Questions owners ask.
Fees
A full private sale costs a $5,000 engagement commitment and a 5% success fee. The $5,000 is credited against the fee if the business sells. There is no retainer, listing fee, or minimum. If you already have a buyer, the offer review is free and the success fee is 2.5%, with no upfront fee.
No. It is credited against the success fee if the business sells and is not refunded otherwise. You keep the financial work, valuation, and materials produced.
The purchase value you receive, including cash at closing, seller financing, earnouts, and retained ownership. The fee on cash paid at closing is due at closing. The fee on anything paid later is due when you receive it. Salary you earn after closing is excluded.
Firms at this deal size often charge high single-digit or low double-digit rates, sometimes with a minimum. At many transactions in our range, 5% is roughly half. Compare the actual agreements, because schedules vary.
Price, cash, financing, working capital, diligence, and legal terms can all change after the first offer. The 2.5% covers negotiation, diligence, financing coordination, and closing.
Confidentiality
Not from Heirloom. We do not contact employees, customers, or suppliers without your approval, and buyers learn the company’s identity only after signing an NDA.
No. Buyer outreach is private and begins without naming the business.
You set the buyer categories, named exclusions, and information limits before outreach. Heirloom works inside those rules and comes back to you for exceptions.
Industry, broad geography, and a revenue or earnings range. Your identity and full materials follow a signed NDA. Detailed financials and contracts follow qualification.
Buyer access is revoked and buyers are told only that the owner withdrew. Your engagement agreement states the retention and deletion rules for each type of record.
Fit and readiness
Usually US businesses with at least $1M in annual revenue and a transaction value below $10M. We look at larger businesses, and exceptional smaller ones, individually.
No. exitIQ shows how buyers and lenders may view the business and which readiness issues matter most. A valuation needs verified financials and market evidence.
We explain the issues, give you milestones, and coordinate the accountants, lawyers, or lenders needed. Significant readiness work is scoped and priced before it begins.
We explain in writing why no acceptable sale resulted, and you keep the work produced. The $5,000 commitment is not refunded. We take a full-sale engagement only when a realistic buyer market looks possible.
Sale process
A traditional sale takes six to nine months. Heirloom closes in three to four months on average from launch to closing. Timing depends on how ready the business is, buyer interest, financing, diligence, and legal work.
Software organizes records, flags inconsistencies, researches buyers, drafts materials, and answers routine questions from approved evidence. Your advisor decides valuation, disclosure, negotiating positions, and offer recommendations. Software cannot release sensitive information on its own.
One named advisor owns the engagement from the first conversation through closing. Suyash Agrawal leads early seller engagements himself, with engineers and transaction specialists supporting him.
You explain the business, approve the privacy rules and materials, meet the buyers you choose, and decide on the offer and major terms. Heirloom handles the rest.
Yes. Send a question through the form on this page and a person replies once by email. Your address is not added to a marketing list.
Buyers
No. Heirloom represents sellers and never buys a business it represents. Buyer Passport verifies buyers. It does not advise them.
Buyers pay no transaction fee on a business we represent. Buyer Passport is currently free.
A private record confirming a buyer’s identity, acquisition criteria, capacity range, and lender preparation. Verification is dated, capacity appears as a range, and the buyer controls what each recipient sees.
About Heirloom
Heirloom has transacted millions of dollars in enterprise value. Before founding the firm, Suyash Agrawal acquired and operated small businesses as a micro-PE investor. Firm transactions and his earlier buy-side record are separate.
We work for sellers only, publish our fees, and name the advisor who runs your engagement. The full process is on this site before you sign anything.
No. Project Ridgeline is a fictional company used to show how Heirloom prepares financials, controls access, answers diligence, and compares offers. Every name and figure is invented.
Ask a question
Send one question and the email address for the answer.
A person replies once by email. Your address is not added to a list.