Heirloom
Full sale or existing buyer

Fees

What you pay Heirloom for a full sale, an existing-buyer transaction, or readiness work.

5%Success fee on a full private sale
$5,000Engagement commitment, credited against the success fee if the business sells
2.5%Success fee when you already have the buyer, after a free offer review, no upfront fee
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No monthly retainer, listing fee, or minimum success fee.

Financial records bound between sheets of glass, arranged on a travertine table
Every fee term is written into your engagement agreement before you sign.

Compared with traditional fees

Brokers and M&A firms at this deal size often charge high single-digit or low double-digit rates, sometimes with a minimum. At many transactions in Heirloom’s range, 5% is roughly half. Fees vary by firm and deal, so compare the actual agreements.

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Fee calculator

Which situation applies?
Assume the business sells for
$2,400,000
$500K$10M

Enter the rate from a proposal if you have one. Through $5M the calculator starts at a 10% illustration. Above $5M, enter a quoted rate, since traditional schedules often decline as deals get larger.

What Heirloom is paid
Engagement commitment$5,000
Success fee rate5%
Credit at closing$5,000
Still due at closing$115,000
Total Heirloom fee$120,000
Traditional fee at selected rate$240,000
Estimated difference$120,000

The 10% rate is an illustration, not a quote.

Full private sale

What the $5,000 covers

You pay $5,000 when the work begins. It covers the preparation done before buyers see the company.

If the business sells, it is credited against the 5% success fee. If it does not sell, it is not refunded, and you keep the work produced.

The success fee applies to the purchase value you receive, including cash, seller financing, earnouts, and retained ownership. Salary you earn after closing is excluded. The fee on cash paid at closing is due at closing. The fee on any amount paid later is due when you receive it.

Engagement commitment: $5,000 · Success fee: 5% · Credit if the business sells: $5,000 · Monthly retainer: None · Minimum success fee: None · Payment timing: Due as each payment is received

Existing buyer

What the 2.5% covers

The offer review is free. If you then hire Heirloom, the 2.5% success fee covers negotiation, diligence and financing coordination, defense against late price cuts, and closing.

Offer review: Free · Upfront fee: $0 · Success fee: 2.5%

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If more buyer competition would likely help, we say so before you decide.

Other costs

Readiness work

If the business needs significant preparation before market, Heirloom scopes and prices that work first. Eligible readiness fees may be partly credited toward a later full-sale engagement.

Your lawyer

Legal fees are separate. Your lawyer handles the letter of intent, purchase agreement, and disclosure schedules.

Your accountant

Accounting fees are separate when the books need assembly or a buyer requires a quality-of-earnings review.

Tax advice

Transaction tax planning is separate. It should happen before final terms are set.

Other specialists

Insurance, environmental, licensing, or industry-specific work may be needed. Heirloom coordinates the timing.

You approve third-party costs before the work begins.

Common fee questions

Why is there a $5,000 engagement commitment?

Most of the work that decides whether a sale is ready happens before buyer outreach. The commitment pays for that preparation and lets Heirloom limit the number of engagements.

Is the $5,000 refundable if the business does not sell?

No. It is credited against the success fee if the business sells and is not refunded otherwise. You keep the financial work, valuation, and materials produced.

What does the 5% apply to?

The purchase value you receive, including cash at closing, seller financing, earnouts, and retained ownership. The fee on cash paid at closing is due at closing. The fee on anything paid later is due when you receive it. Salary you earn after closing is excluded.

Why pay 2.5% if I found the buyer?

Price, cash, financing, working capital, diligence, and legal terms can all change after the first offer. The 2.5% covers negotiation, diligence, financing coordination, and closing.

Is there a minimum fee?

No. The percentage applies without a minimum success fee.

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